Market Research Surveys

Market research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment.

SSO market research surveys give you the precise information that you need to make informed decisions about the product or service that you want to bring to market. This increases your chances for a successful launch, designed to take full advantage of the market, economic factors, and public opinion. A market research survey will help you with all of the following and more:

• identify and then characterize your target market;
• determine the perfect price point between volume and profitability;
• find your competition's weak spots;
• find the right advertising medium.

The standard SSO market research survey includes 25 questions covering 9 topics and may be customized to meet your organization's specific needs.

Standard Market Research Survey Topics
Advertising	Brand Awareness	Brand Image
Competition	Distribution	Packaging
Price Point	Product Features	Target Market