Innovation can take many forms. An organization develops a new product or service. A new business model offers customers a new brand experience. A new strategic partnership is formed, resulting in new customer segments and new distribution or communication channels.

More than ever before, organizations view innovation as a strategic priority, giving them a competitive advantage over others, at a time in which most employees are asked to do much more with much less. Who has time to innovate? It’s tough enough to slog through daily operations without having to think up new ways of doing business, too.

Making innovation a strategic priority often requires that stakeholders make a shift in their thinking to make innovation a consistent, repeatable part of their daily business routine.

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