Advertising and marketing communities have clamored for our auditory attention on the radio; they have directed our visual attention to store shelves, billboards and television. In the United States, an average child is exposed to more than 30,000 television commercials a year; the average adult to approximately 86,500. In recent years, advertisers and marketing communities have used sensory branding to bombard our other senses of smell, taste and touch, luring us into trying over 1,000 new brands each year.

Researchers understand that the human brain rarely processes sensory input in isolation. Advertisers and marketers understand that consumers are most receptive to a product when that product appeals to and engages consumers’ multiple senses.