Need to gather stakeholder feedback about customer or employee attitudes, behavior and satisfaction but can’t justify the fees of a full service survey research firm? Consider using Survey Software Online (SSO) at www.SurveySoftwareOnline.com where you get a strategic, discriminating product at an affordable price.

Survey Software Online is several cuts above existing online survey software systems. SSO differentiates itself because it was developed and written not by software writers and developers, but by survey research professionals; their in-depth focus and expertise make the difference.

Survey Software Online is a subsidiary of the National Business Research Institute, Inc., (NBRI) an organization staffed by organizational psychologists who understand which research methodologies are appropriate for measuring organizational variables, and how to implement such research without contaminating data through poorly designed survey items, scales, or processes.

“Many customers wanted a full service survey research team, but had no budget for it. SSO was created by our organizational psychologists to fill that need. We now offer a complete continuum of services from self serve to full service,” explains Ken West, Ph.D., President and COO of the National Business Research Institute, Inc. “Everything is done on our servers with no strain on client resources. The process is very scientific, based on survey industry standards.”

Although anyone in any department of any organization might find Survey Software Online of use, the service may be most helpful to those in human resources, sales, marketing and customer service who routinely use surveys to gather information on employee and/or customer satisfaction.

When comparing Survey Software Online to other online survey software, SSO rises above the others because of its rigor and in the amenities it provides.

“Survey Software Online is competitively priced; we offer clients unlimited numbers of surveys with unlimited numbers of items per survey while also offering customizable account preferences,” notes Melissa Barba, Director of Research Consulting at NBRI, adding that expansive customer support is offered online or via a toll-free telephone number.

Like most online survey services, Survey Software Online offers users a free 30-day trial or annual services at either a Standard or Premium level. Differences between the Standard and Premium levels are in the number of survey responses; the creating, editing and deleting of demographic groups; downloading passwords, addresses, and submission status; the capability to design and send email announcements and thank you’s; and the ability to track survey respondents.

“Survey Software Online is one of two providers to offer customizable account preferences and survey design from scratch, along with custom headers, footers, images, logos and links, customized buttons and messages and use of your own ‘from’ and ‘reply’ email addresses,” states Ms. Barba, noting that these custom features set this software apart from others.

Users may ask any questions they desire using formats that include multiple choice (with single or multiple answers) and essay or open-ended text. For matrix blocks using scales (e.g., satisfied, somewhat dissatisfied, dissatisfied), SSO offers users the ability to create, edit and delete custom scales. It even allows users to save questions and items to a Personal Survey Question Library for later use or reference.

Users can use their own email lists, which can be uploaded directly from Excel into the system. Email announcements about upcoming surveys, invitations to complete surveys and email thank yous are all customizable (e.g., company logo, mission). Users have the ability to track responses and send customized reminders to those who have yet to respond, a very useful feature!

“Clients may change the dates on their surveys and reuse the surveys year after year. This allows organizations to compare data from year to year,” notes Ms. Barba.

Individual survey items are either radio buttons or a drop down menu which may optionally require a response.  Open-ended items may or may not require a response.  Therefore, there is no such thing as an incomplete response which could muddy the data. Even if respondents do not complete the entire survey, the data already in the system is used in analysis. Reports are available in either HTML or PDF formats.

“Most users of online survey systems are not trained in data analysis,” states Ms. Barba. “This can lead to erroneous conclusions.” The rigor with which Survey Software Online was designed and developed minimizes these types of errors. And, having saved significant dollars by designing and implementing your own surveys, you might have some money left over to take advantage of the expert analysis of an organizational psychologist at the National Business Research Institute or consult with a statistician to ensure valid, reliable results!

Finally – customized surveys at reasonable prices! Run, do not walk, to your computer and register for a free 30-day trial demonstration of Survey Software Online at www.SurveySoftwareOnline.com. Your organization will be glad you did.